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We can
provide your own Instore Radio Service - at very low cost!
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studies have shown that having music in stores can make the shopping
experience much more enjoyable, with a resultant increase in
sales.
Rather than just playing background music in your
outlets, we would produce a regularly updated Radio Show to not only keep your customers entertained, but also
provide an additional Marketing Opportunity.
This would
involve a professional broadcaster actually talking to your
customers and introducing a wide range of suitable music. |
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But the
presenter would also make everyone aware of new Product Lines, Special Offers, Promotions,
Other Services, Credit Facilities, etc etc. Although the Show would be
pre-recorded, it would be produced to sound live. We would recommend
having a new Show each week, to keep it sounding fresh, and so that the
latest information can be included.
We can provide a
similar service for Hotels, Leisure Centres, Entertainment Complexes, etc,
with the same benefits of keeping customers informed and entertained. We can provide a
service of just background music with interspersed announcements. However,
research on broadcast radio has shown that listeners tend to take more
notice of things the presenter is telling them than separate commercials.
The choice of
music is very important, and at Wessex we have an extensive record
library. Part of our expertise is to carefully programme the right style
of music and balance of new and classic hits to closely target your
customer profile.
Key Benefits:
- Your Store's
own dedicated Radio Station specially tailored to meet your needs
- A better
customer experience encouraging them to spend more time in your
outlets
- Additional
Marketing opportunities
- Fresh and
up-to-date music and information
- Low Cost
Sample:
Costs:
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This depends
very much on your requirements - please contact us for a quotation.
Live Services:
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For companies
wanting their own continuous LIVE Radio Service, we can now provide this
at an affordable cost via Internet Streaming. Although this has previously
been of poor quality, Broadband technologies now ensure that this can
provide the same quality as FM radio. Please contact us for more details.
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